adidas originals x jd

social ad campaign

Blending brand identity and motion design into a high-energy social ad for the Adidas Originals drop.

Context

A social campaign created for Adidas and JD Sports, integrating brand identity into a fast-paced digital advert for the launch of the Originals collection. Motion design was used to reinforce brand recognition in a subtle, culturally relevant way across social platforms, supporting a youth-focused marketing campaign

Approach

I focused on integrating key brand elements into the motion design itself, including the iconic Adidas logo as a tooth gem on the final actor in a as a visual feature within the narrative.

The animation was designed to feel dynamic, expressive, and aligned with the street-inspired aesthetic of the campaign, balancing strong brand recognition with energetic visual pacing.

Result

The final piece delivered a high-impact social ad that reinforced the Adidas Originals identity while capturing attention through bold motion and visual storytelling.