Betboro - betting is our sport

tv ad

Motion design by: george hurrell | Music/audio design by: @tomlokhem

Music production, Sound design & engineering by: @alyrazabeig

Context

This project was a TV advert for Betboro, developed as an alternative to the typical high-gloss, visually overloaded aesthetic common in the online gaming industry.

The brief was to create a more narrative-driven piece that could communicate the brand in a way that felt relatable, human, and emotionally engaging, rather than purely spectacle-led.

The challenge was to shift away from conventional “tech-heavy” gaming visuals and instead build a clearer storytelling approach that would resonate more directly with audiences.

Approach

I developed a narrative-led motion direction focused on character, situation, and emotional framing rather than visual effects or technical spectacle. The structure of the piece was designed around recognisable human moments, using storytelling as the primary device to communicate the brand experience. Motion design was used in a supporting role, reinforcing narrative beats and emotional cues rather than dominating the visual language. This approach prioritised clarity and relatability, ensuring the message remained grounded and accessible throughout.

Result

The final advert delivered a more grounded, narrative-driven interpretation of the Betboro brand that stood apart from typical gaming industry aesthetics.

It created a more relatable and emotionally engaging communication style, reinforcing the brand through story rather than visual overload.