Frankee - Gully [RAM records]

music video/social teaser

Context

This project was a promotional teaser for a new track by drum and bass artist Frankee, released via RAM Records.

The objective was to create a short-form visual piece that captured the intensity, darkness, and energy of the track, designed for social distribution and pre-release promotion.

The challenge was to distill the identity of a high-energy drum and bass release into a concise, visually driven format that reflected its tone and impact.

Approach

I developed a dark, motion-led visual system built around rhythm, contrast, and abstract spatial composition.The animation focused on synchronising visual movement with the aggressive pacing and structure of the track, using light, shadow, and kinetic forms to reinforce musical intensity.Rather than narrative storytelling, the piece relied on atmosphere and motion response, creating a tightly controlled audiovisual relationship between sound and image.

Result

The final teaser delivered a high-impact promotional visual that reflected the energy and tone of the track while maintaining clarity in short-form social viewing contexts. It functioned as both a marketing asset and an atmospheric extension of the music, enhancing anticipation for the release.