Reebok storm

pitch visuals

Context

This project was a pitch series for Reebok, developed to showcase their latest trainer designs through a high-impact visual campaign.

The goal was to create a set of key visuals and motion-led assets that captured the energy, movement, and performance identity of the product line in a distinctive and memorable way.

The challenge was to translate the feeling of speed, impact, and power into a controlled visual system that could support both still imagery and animation.

Approach

I developed a visual concept built around extreme environmental motion, using simulated storm and wind dynamics as a metaphor for energy and performance.

A key focus was integrating the trainers into a digitally constructed environment in a way that felt grounded yet heightened, allowing the product to remain central while being supported by dramatic motion elements.

Alongside the final visuals, I created supporting motion sequences that demonstrated the evolution of the imagery, showing how the concept was constructed from simulation through to final composition.

Result

The final output delivered a set of high-impact campaign visuals and motion assets that positioned the Reebok trainers within a dynamic, energy-driven visual world.

The work combined product presentation with environmental motion design to create a distinctive and visually powerful pitch direction.