UKF - Future visions
social campaign & event promotion
The client provided a wonderfully open brief for this branding project, centered around inspiring images from a moodboard. This gave me the opportunity to dive deep into research and expand on the initial ideas, transforming them into something extraordinary. With minimal constraints, I was able to let creativity soar and bring the art to the forefront. The project called for both stunning still images and a vibrant animation for promotion, allowing for a dynamic and engaging approach that truly captured the essence of the brand.
The final visual identity was carefully crafted to reflect the brand’s core values energy, originality, and emotional connection. Every design decision was intentional: from the bold color palette, chosen to evoke vibrancy and confidence, to the fluid motion design that reinforces a sense of momentum and growth. The animation’s pacing, transitions, and layered textures were all developed to resonate with the brand’s target audience and reinforce its message in a compelling, modern way. The result is a visual system that not only stands out but also supports the brand’s story across digital and physical touchpoints, helping it connect with its community in a fresh and memorable way.
“Love that you sent a random email and brought yourself into our lives”
Bailey Hyatt - AEI
Next Stage
Beyond this, they needed a powerful promotional campaign for a huge event in New Zealand. We took the existing artwork and gave it an exciting new twist, injecting fresh life into the visuals. This approach not only revitalized the creative assets but also ensured that the client received extra value from the work already completed. By repurposing and enhancing the original designs, we created a dynamic promotional package that resonated with the target audience and amplified the impact of the event. Our innovative strategy highlighted the versatility of the artwork, showcasing its potential to engage and captivate in different contexts.